APoEM was born as a dream, the dream of our founder, to share her most romantic side with you. Founder of three technical and high performing cosmetic brands, wife, and mother of 3, Paola has a hectic pace.

When she needs to relax she likes to retreat to her fortress to formulate. This is her escape valve. The idea of APoEM was born when formulating products for her family. Simple yet effective products for the delicate skin of her babies and teenager sons.

It is aromatherapy which inspires me, like a sensation of restlessness in my chest, which transports me, which transforms me and I adore it.


Our founder

“my aim is to carry you back to your childhood, to those happy times of being with your grandparents, your relations, with nature… instinctively, when developing my products, I was transported to my nonna’s kitchen, to the orange groves of Sicilia and to long walks in the pine forests of Tuscany in spring.

APoEM, is a sublime combination of Aromatherapy and Phytotherapy, a concept of clean* and safe cosmetics, for everyday use by all the family”

Paola Gugliotta is the founder of Sepai Laboratories, based in Barcelona, founded in 2008.
Expert in toxic free formulations and active ingredients, she has, according to those who know her,
“a magic touch when formulating her products”