When talking about clean beauty, most people think of something different. Safety within cosmetics is a variable subject, and sometimes even labels aren’t to trust.
To us, clean beauty is about crafting the safest formulas with the purest ingredients, in an efficient but safe quantity.
Natural ingredients are each time more popular, but they are still mixed with toxic agents or grey substances. At APoEM, our products are 100% natural and vegan, free of silicones, sulfates, parabens, and many more harmful components.
How to stay safe
When labels can be misleading, and the ingredient list is hard to read, the best way to stay on the safe side of beauty is to stick to the brands you trust.
The fastest way to enjoy clean beauty is to go natural. Nowadays, many plant-derived ingredients achieve the same efficient results as old-time chemicals.
Do some research on the brands you like and find out about their blacklist (the ingredients they’ll never use) and their principles.
What to look out for
Even when the research on harmful ingredients is far from over, it’s always better to be safe than sorry. Many substances like parabens and sulfates have tested positive to influencing your hormones, proteins, and cells, irritating your skin and taking away natural oils.
The current safety laws often overlook these harmful substances. It is even possible to hide the components on the ingredient list by using other names, like in the case of fragrances.
Additionally, these chemicals can also be harmful to the environment, as they don’t biodegrade and pollute. At APoEM, we are sustainable and do everything we can to help the world, from ingredients and production processes to the packaging and shipments.
Stay curious and look into everything you or your family might use. We know how important it is to give your loved ones only the best, that is why APoEM was created with the love of a mother for all families out there.
We love it when a product smells good, as scents can be a big part of our skincare routine. However, not all fragrances are equally safe, and in reality, most are harmful to your skin.
Some fragrances could be harming your skin.
Unlike redness-prone skin or sensitive skin types, most skin types may not show any warning signs when coming in contact with fragrances. However, these harmful perfume chemicals are most likely affecting your skin even when you don’t notice it.
Staying away from suspicious products can save your skin from dryness, allergies, and long-term reactions. At APoEm, we follow strict regulations when choosing our natural fragrances, always testing them on subjects with decision capacity and sensitive skin.
How to choose the right fragrances?
It’s difficult to know which fragrances are safe and which aren’t. Most ingredient labels only read the word “perfume” or similar and do not list all of the components. It is not required by law to specify what comes inside your fragrance, so the ingredient list may not be helpful, but a good way to stay safe is to look for brands that are 100% natural.
As we know that natural ingredients contain allergens that can be sensitizing, our products contain fragrances in really low quantities that still offer the benefit of aromatherapy but aren’t harmful.
To give our products a whole new meaning, we decided to take our fragrances further with aromatherapy, choosing ingredients that not only smell great, but that will also enhance your mood and cleanse your soul.
When in doubt, you can always consult our ingredient list on our web page, as well as checking whether each product is safe for pregnancy or celiacs.
We bring you the best recipe for a leisure day filled with self-love, yummy food, and skincare. Start your day with these apple oatmeal muffins! They are healthy, easy to make and also gluten-free, dairy-free, nut-free, and soy-free.
All you need to do for 12 servings is:
- Preheat your oven to 375 degrees.
- Combine 2 cups of old fashioned oats (GF if necessary), 1 tsp. of baking powder, a pinch of salt, and ½ tsp. of cinnamon in a bowl.
- Add 1 cup of milk (you may use the kind you prefer), ½ cup of mashed bananas and mix.
- Then, stir in 1 large apple, peeled, cored and diced.
- At this point, you can put the mixture in the fridge overnight (do not preheat the oven if so) or grease a muffin tin and fill to just about the top.
- Bake for 20-25 minutes. Store in the fridge or freeze them.
With some of these ingredients, you could also pull-off a natural face mask! Or you could simply enjoy our award-winning Replenish Glow Mask while eating your freshly-baked apple muffins and giving both your skin and body some love.
The first step when it comes to having a skincare routine is understanding your skin and knowing what skin type your face has. Learning about your skin’s specific needs is the way to go when choosing the right products for a healthier, more radiant skin.
Your skin is unique, but it can be classified within four big groups by knowing its characteristics. Determine your skin type at home by following one of these two methods.
Pregnancy is a stage of many hormonal, vascular, and immunological changes, and the skin is one of the most sensible zones on a pregnant person.
There are many conditions you should want to prevent or attenuate when pregnant. Here we’ll discuss the most common ones and give you ways to kiss them goodbye.
December has arrived, and it’s time to make the most out of the last month of 2018. Prep your skin for all the parties ahead and look your best for all the special moments that are to come.
You may think that having oily skin means you can skip the moisturizer after cleansing. Why would you want to make your face look shinier, right? But in reality, you should never underestimate a good moisturizer. Moisturizing your skin is just as important as cleansing, no matter your skin type, both are non-negotiable.