Protect your skin this summer

Summer is here! The sun is out, the sky is clear, and after isolating, spending time outside is all we truly want.

Soaking up some sun can surely make us happier and help our bodies produce vitamin D. However, sunlight can be harmful to your skin, from accelerating aging signs to causing diseases. Read more about it here.

At APoEM, we care about your skin as much as you do. It’s necessary to stay protected all year long, but even more through summer. Follow these tips to stay safe under the sun!

Cover up

At this point, we think everyone should know how important it is to wear sunscreen every day, but we will remind you once again. Even on cloudy days, apply a good layer of at least SPF 30 sunblock. Remember to re-apply when necessary!

The sun is more intense between 10 and 14hs. If you must be outside at this time, avoid staying under direct sunlight and use protective clothing

On to that point, certain clothes or materials are more resistant to UVA and UVB rays. Hats are your best friend, even when it’s not a bad hair day! Sunglasses can also protect the sensitive skin around your eyes.

Lifestyle check

Making healthy lifestyle choices is always advisable, not only when staying protected during the summer. 

A good habit to adopt is to check your skin regularly. Perform mole checks and look for any changes on freckles or birthmarks.

Avoid using tanning beds. These may seem like a safer option, but they produce UVA rays that are just as harmful. 

As always, maintain a complete skincare routine that adapts to your needs. Keep in mind that your skin’s necessities change with the weather. During summer, it is best to use a mild cleanser and daily moisturizer.

When taking care of your family, protect children according to their age. Kids under six months shouldn’t wear sunscreen, cover them with shade and clothing. 

Let’s all stay protected and enjoy this summer outdoors, without any worries!

Clean beauty: the secrets you need to know

When talking about clean beauty, most people think of something different. Safety within cosmetics is a variable subject, and sometimes even labels aren’t to trust.

To us, clean beauty is about crafting the safest formulas with the purest ingredients, in an efficient but safe quantity.

Natural ingredients are each time more popular, but they are still mixed with toxic agents or grey substances. At APoEM, our products are 100% natural and vegan, free of silicones, sulfates, parabens, and many more harmful components.

How to stay safe

When labels can be misleading, and the ingredient list is hard to read, the best way to stay on the safe side of beauty is to stick to the brands you trust

The fastest way to enjoy clean beauty is to go natural. Nowadays, many plant-derived ingredients achieve the same efficient results as old-time chemicals. 

Do some research on the brands you like and find out about their blacklist (the ingredients they’ll never use) and their principles

What to look out for

Even when the research on harmful ingredients is far from over, it’s always better to be safe than sorry. Many substances like parabens and sulfates have tested positive to influencing your hormones, proteins, and cells, irritating your skin and taking away natural oils. 

The current safety laws often overlook these harmful substances. It is even possible to hide the components on the ingredient list by using other names, like in the case of fragrances

Additionally, these chemicals can also be harmful to the environment, as they don’t biodegrade and pollute. At APoEM, we are sustainable and do everything we can to help the world, from ingredients and production processes to the packaging and shipments. 

Stay curious and look into everything you or your family might use. We know how important it is to give your loved ones only the best, that is why APoEM was created with the love of a mother for all families out there.

Fragrances & aromatherapy: finding the safest scents

We love it when a product smells good, as scents can be a big part of our skincare routine. However, not all fragrances are equally safe, and in reality, most are harmful to your skin. 

APoEM is a natural brand, and all of our products contain 100% natural extracts and essential oils that add the benefit of aromatherapy to the different formulas.

Some fragrances could be harming your skin.

Unlike redness-prone skin or sensitive skin types, most skin types may not show any warning signs when coming in contact with fragrances. However, these harmful perfume chemicals are most likely affecting your skin even when you don’t notice it. 

Staying away from suspicious products can save your skin from dryness, allergies, and long-term reactions. At APoEm, we follow strict regulations when choosing our natural fragrances, always testing them on subjects with decision capacity and sensitive skin.

How to choose the right fragrances?

It’s difficult to know which fragrances are safe and which aren’t. Most ingredient labels only read the word “perfume” or similar and do not list all of the components. It is not required by law to specify what comes inside your fragrance, so the ingredient list may not be helpful, but a good way to stay safe is to look for brands that are 100% natural.

As we know that natural ingredients contain allergens that can be sensitizing, our products contain fragrances in really low quantities that still offer the benefit of aromatherapy but aren’t harmful. 

To give our products a whole new meaning, we decided to take our fragrances further with aromatherapy, choosing ingredients that not only smell great, but that will also enhance your mood and cleanse your soul. 

When in doubt, you can always consult our ingredient list on our web page, as well as checking whether each product is safe for pregnancy or celiacs.

Tips for safe skin care during pregnancy

Pregnancy is a stage of many hormonal, vascular, and immunological changes, and the skin is one of the most sensible zones on a pregnant person.

There are many conditions you should want to prevent or attenuate when pregnant. Here we’ll discuss the most common ones and give you ways to kiss them goodbye.

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