There seems to be a new consciousness growing in consumers regarding the toxins we are exposed to on a daily basis. Unfortunately, this toxins and chemicals are not only found in the food we consume but also in the products we use in our daily beauty and body care ritual.
The magic of aromas can take you back to your happy memories, and this is exactly what APoEM is based on, awakening the senses through your olfactory memory. Developed by SEPAI Laboratories, APoEM is a personal brand designed by Paola Gugliotta for her own family, formulated on bringing simple yet highly effective products for everyone.
When treating your skin, the most important factor not to damage the “flora” or the good bacteria, is that the preservatives are mild. If the preservatives are normal, or if the PH is out of range, then there won’t be neither good nor bad bacteria that survive to the formula’s conservative system. That’s why we at Sepai use the minimun amount of preservatives needed so that the bad bacteria, the fungi and the yeast don’t grown, but allowing the good ones survive (which doesn’t happen on 99% of cosmetics).Read More