The importance of breathing

Take a deep breath… but why? We are not used to thinking about how we breathe, but doing so could drastically change our lives. Good breathing habits are the key to mental, physical and emotional changes.

The many benefits

Breathing is the best way to eliminate excess carbon dioxide from the body, providing richer oxygen to the body. It improves circulation, reduces stress and much more.

When you take a deep breath, it releases endorphins. These are natural painkillers and can help you heal your body. Taking time to concentrate on the way you breathe can reduce anxiety and stress.

It is also helpful for your day to day functions. With regular breathwork, you can increase your ability to exercise for extended periods of time or to perform at high altitudes, increasing your lung capacity.I

Good breathing for healthy skin

Apart from these lifestyle changes, breathing can also affect your skin and make it look even better and healthier. Different breathing techniques contribute to different aspects of skincare, depending on your skin type and needs.

Two easy ways to start with controlled breathing are practicing your morning and evening routines. In the morning, inhale deeply through the nose, exhaling quickly through your mouth. Repeat this five times, it will jump-start your circulation, to activate your body and bring energy, color, and life to your skin.

At night, prepare for a restorative sleep to prevent dull skin, dark circles, and puffy eyes. Lying down, inhale and exhale through your nose only. Exhale two counts longer than the inhale, and repeat for up to 5 to 10 minutes.

Now that you are thinking about it, take some me-time and treat your lungs with some fresh air!

Sugar Detox: a simple guide

Have you thought of having a sugar detox? We’ve all heard that sugar is harmful to the body, but it can really affect your health and overall appearance more than you think. It is true that a simple treat once in a while won’t affect you much, but many people have trouble controlling themselves around sugar. Follow these simple tips to have a healthy and sugar-free life.

Identify it

Be aware of all the sugar that’s around you, it’s hard to stop eating it if you buy foods full of added sugar. You should avoid labels containing ingredients like corn syrup, coconut sugar, sucrose, molasses, maltose, and others. However, be aware that natural – non-added – sugar contains a lot of vitamins, minerals, and fiber; you can keep the food that has this kind of sugar, like whole fruit.

Replace it.

Now that you know what to look for, replace all of those sugar-filled foods with their healthy equivalent. Going for organic and less processed food is a great way to do this. You don’t have to go to an expensive shop to find them, you can make most things at home or get them at a farmer’s market.

Find distractions.

Let’s get real, cravings will strike and you ought to be prepared. When you feel like you need sugar, try to go for a walk or do some exercise, or simply drink a glass of water or snack on some sweet fruits. Making a slow transition will help your body get used to the changes more naturally, don’t expect to cut out sugar in a few days.

Always keep in mind that these changes can’t be made all at once, that will just make it easier to fall back. For a healthy sugar detox, try to make small changes on different weeks. By the third week, you should be living sugar-free. However, it’s unrealistic to think that everyone will be able to avoid sugar forever, so it’s fine if you want to allow a little sweetness back into your life. Moderation is the key, you don’t have to let it become a daily habit.

Kids & Skincare: the best routine for children

Skin is the largest organ of the human body, and it’s important to take care of it even from a young age. As a kid, the skin is more resilient, but it is the perfect time to teach good skincare habits.

When to start?

Even when they are just babies, it is important to pay attention to the products you use. It is true that a baby or even a young kid doesn’t need a bath every single day, but it is often the case as they tend to get messy. Use bathing products that are gentle and pure, to take care of their natural oils and avoid drying out their skin.

The Happy hair & body wash is a gentle shower gel made from organic coconut and olive oil. It cleanses the hair and skin while respecting the hydro-lipid barrier.

Using the right products you can even take advantage of the bath time to reinforce the natural skin defenses. The Sweet cleansing oil provides nutrition and comfort.

After a well-deserved bath, you can use the Candid face & body oil with a replenishing and soothing massage. It protects and nourishes the skin with the most gentle natural oils.

For the whole family

These products are perfect for all ages, as they are suitable for the most delicate and sensitive skin. Try to make the skincare routine an enjoyable experience, turning it into a game or a relaxing moment.

Teaching your kids good skincare habits will help them in the future. Not only it will keep them healthy at the moment, but it will also give them the opportunity to grow with beautiful and taken-care-of skin.

The truth about chocolate and skin care

Easter is just around the corner! And with it comes tons of chocolate eggs and yummy treats. The myth that chocolate is harmful to our skin has always been around. But in reality… it’s not true.

There have been many studies over the years looking for the answer but results have been somewhat mixed. To be honest, cocoa isn’t what we should be worrying about, what’s bad about chocolate is the sugar it contains.

Actually, it turns out that cocoa has polyphenols, which are great for the skin! These are packed with antioxidants and increase collagen production.

When used as part of skincare products cocoa can be really moisturizing, anti-inflammatory, and anti-aging, helping with oxidant damage and photoaging.

So, why do people blame it all on chocolate? What you should be really worrying about is the sugar or other harmful ingredients that usually come in your chocolate bar. Sugar hardens the skin’s proteins such as collagen, which results in premature aging of the skin.

This Easter, don’t give up on chocolate. Go for the chocolate with a high percentage of cocoa to fulfill your chocaholic dreams!

Spring 101 the natural way.

Spring is almost here, the temperature starts to rise and we have a chance to renew! It’s the perfect time to take advantage of this season and make a change in your skincare routine.

Start over!

Let your skin start over and bloom. Exfoliating is a great way to get a deep cleanse and to feel fresh once again! You can remove dry and dull skin with a gentle exfoliation. It also allows other products to be more efficient, as you’re giving them a fresh canvas. Try the Detox Face Scrub.

Cleanse your skin and soul with the Detox Face Wash. Remove pollution and excess oil from that hot day out.with its citric undertones and gentle foam.

Change with the season.

Keep in mind that your skin’s needs change with the seasons. As the heat takes over, lighten up. It’s a good idea to change your rich creams for lighter ones, to keep skin hydrated without it being too heavy.

However, keeping the moisturizers lighter doesn’t mean you can stop using them, even if you have oily skin, a moisturizer is a key element of every skin care routine.

If you want to read more about why moisturizing is important, go to our blog about moisturizers for oily skin.

Just as with moisturizers, you might want to switch your serums or oils for ones that fit the needs your skin has during the warmer times, going for the lighter formulas. The Rose Hip Oil is a great option!

Stay protected.

Now that the sun starts going out more often, it’s more important than ever to wear sunscreen. This shouldn’t be a seasonal step, though, sunblock is always necessary. Make sure to use SPF every single day, even if it isn’t that sunny outside

And once in a while, for a day of prolonged sun-exposure, give your skin back its moisture with the Replenish Glow Mask.

No matter how you live your Spring, have a nice time and make sure to spare some time to take care of yourself and to give your skin some love.

Is a Detox necessary?

The human body is an amazing machine, it is perfectly able to cleanse and purify itself on its own. Because of this, detoxing isn’t always as necessary as it might be advertised. However, a detox is good once in a while, as it allows the skin to replenish needed vitamins and minerals, giving you a more youthful appearance.

You should want to start a detox if you need a break from the day-to-day or if you want to boost your overall health. It is a good way to escape your normal routine and to make some changes in your life, as detoxing can be helpful if you want to kick off positive a lifestyle.

Not everyone can stick to those strict diets or get a spa treatment. You should choose a program that helps you cleanse, balance and heal at your own pase.

Treatments and products with mud or clay help with detoxifying, they help balance the skin’s pH and eliminate toxins. Seaweed, algae and sea salt are also great, they help draw impurities out and have balancing and healing properties.

A much simpler way to “detox” your skin from harmful ingredients and chemicals is to go for natural and safe products, like the ones we have at APoEM. All of our products are vegan & cruelty-free certified, as well as natural and free of grey substances or toxins.

Try our Detox products, the Detox SerumFace Srub and Face Wash.

It’s never too late to make changes your life, choose the healthy path. If you have any questions, don’t doubt sending us an email or messaging us through or social media.

Why we choose glass bottles over plastic

At APoEM we always try to be the most environmental-friendly we can be. To do this, among other things, we choose to package our products in glass bottles. However, there are some people that wonder if plastic bottles are better than glass. We’re here to let you know why we use glass.


One of the greatest things about glass is that it’s highly recyclable. Glass is recycled into more glass, infinitely, and never loses its integrity. Plastic bottles, however, need to be recycled into something different, like plastic lumber or carpet.

In terms of plastic, even if the recyclable symbol is always there in every plastic bottle, the reality is that only 2 types of plastics are really recycled, but in very low proportions, compared to the number of bottles used worldwide. Every time plastic is recycled it loses its integrity, some even say that it is downcycled. So in order to make new plastic objects, you need to mix recycled plastic with newly produced plastic. If plastic was recycled more often, however, it could be much more environmental-friendly, but it’s often thrown away and ends up in landfills or oceans.

There’s one thing in which plastic bottles are better than glass, and that is in the carbon footprint created by the transportation but also during the production. It’s undeniable that glass is heavier than plastic, this causes glass bottles’ transportation to require more energy. Equally, glass requires much more energy to be molded than plastic.

However, glass is made from natural ingredients that are widely available and easier to find, so it goes up one point when it comes to production.

All these are the reasons why at APoEM we try to use glass bottles as much as we can. The only cases in which we use plastic bottles is when the products go in the shower or are prone to breaking, to make sure you’re always safe.
Making this change is part of how we help the environment, and you can help us too by supporting this cause and recycling as much as you can.

How to find your skin type.

The first step when it comes to having a skincare routine is understanding your skin and knowing what skin type your face has. Learning about your skin’s specific needs is the way to go when choosing the right products for a healthier, more radiant skin.

Your skin is unique, but it can be classified within four big groups by knowing its characteristics. Determine your skin type at home by following one of these two methods.

Tips for safe skin care during pregnancy

Pregnancy is a stage of many hormonal, vascular, and immunological changes, and the skin is one of the most sensible zones on a pregnant person.

There are many conditions you should want to prevent or attenuate when pregnant. Here we’ll discuss the most common ones and give you ways to kiss them goodbye.

Get perfect skin for the holidays

December has arrived, and it’s time to make the most out of the last month of 2018. Prep your skin for all the parties ahead and look your best for all the special moments that are to come.

You can’t expect to get flawless skin in one day, but there are many things you can do to speed up the process and make that natural glow come out. In order to achieve this, we must start with the basics!

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