Protect your skin this summer

Summer is here! The sun is out, the sky is clear, and after isolating, spending time outside is all we truly want.

Soaking up some sun can surely make us happier and help our bodies produce vitamin D. However, sunlight can be harmful to your skin, from accelerating aging signs to causing diseases. Read more about it here.

At APoEM, we care about your skin as much as you do. It’s necessary to stay protected all year long, but even more through summer. Follow these tips to stay safe under the sun!

Cover up

At this point, we think everyone should know how important it is to wear sunscreen every day, but we will remind you once again. Even on cloudy days, apply a good layer of at least SPF 30 sunblock. Remember to re-apply when necessary!

The sun is more intense between 10 and 14hs. If you must be outside at this time, avoid staying under direct sunlight and use protective clothing

On to that point, certain clothes or materials are more resistant to UVA and UVB rays. Hats are your best friend, even when it’s not a bad hair day! Sunglasses can also protect the sensitive skin around your eyes.

Lifestyle check

Making healthy lifestyle choices is always advisable, not only when staying protected during the summer. 

A good habit to adopt is to check your skin regularly. Perform mole checks and look for any changes on freckles or birthmarks.

Avoid using tanning beds. These may seem like a safer option, but they produce UVA rays that are just as harmful. 

As always, maintain a complete skincare routine that adapts to your needs. Keep in mind that your skin’s necessities change with the weather. During summer, it is best to use a mild cleanser and daily moisturizer.

When taking care of your family, protect children according to their age. Kids under six months shouldn’t wear sunscreen, cover them with shade and clothing. 

Let’s all stay protected and enjoy this summer outdoors, without any worries!

Proust Effect: Going back in time with a scent

Have your memories ever taken you back to a happy place after smelling something familiar? This feeling is known as the Proust Effect, in which a scent or flavor can make you remember your past.

The power of scents

Scents can take you back to a different time in your life, reminding you of the feelings experienced in that particular moment (1). This is because the sense of smell is the only one that is connected to the neuronal structures that support emotions and memories (2).

At APoEM, we take advantage of this marvelous effect and use the technique of aromatherapy in our products. Our familiar and cozy scents are reminiscent of happy times, bringing up pleasant sensations with every use. Even if they don’t take you back memory lane, they sure will make your skincare routine a comfortable and memorable experience.

The meaning behind the Proust Effect

This dream-like experience takes its name from writer Marcel Proust and his monumental novel In Search of Lost Time.

The author writes in detail about his experience of remembrance when eating and smelling a cupcake dipped in tea. Decades later, scientific studies proved that scents can bring back memories more than any other stimuli (1).

Aromatherapy and its links to the Proust Effect

As proved before, scents can have a strong impact on our mood and our thoughts. Aromatherapy is a pleasant way to make our minds and bodies feel different sensations, from relaxation to an energy boost.

Most of our products include natural ingredients that not only benefit your skin but also your mood with their delightful scents. We use the Proust Effect to make your mind connect your skincare ritual to happy memories and comfortable experiences.


1- Chu, S., & Downes, J.J. (2000). Long live Proust: the odour-cued autobiographical memory bump.
Larsson, M., & Willander, J. (2009). Autobiographical Odor Memory.
2- Larsson, M. (2006). Smell Your Way Back to Childhood: Autobiographical Odor Memory.

Our sustainable principles

Under sustainable principles, APoEM was founded to offer a cosmetic brand for all the families that treated the skin and the environment with respect.

In APoEM we are aware of how our decisions impact the planet, and with a transparency principle towards you, we want to tell you about our eco-responsible ideas for cosmetics.

1. SUSTAINABLE FORMULATION

All our ingredients are from sustainable sources. Those who do not comply with this, are harmful to sustainability or attempt against social sustainability are immediately discarded. Thus, we consider one of the following two options:

  • Ingredients obtained through natural biotechnology – fermentation, cell culture, among other processes … -, and species are grown in the laboratory that lower water and energy consumption, thus reducing our carbon footprint.
  • Organic ingredients found in their “second-life” stage, meaning they are not exclusively cultivated for skincare but are a by-product of the food industry.

2. COLD PRODUCTION

We make efficient use of energy in the production of our products through a cold manufacturing process, avoiding heating processes as much as possible. For those products that require a heat process, we group them together to heat the reactor as little as possible.

3. SAVING WATER

We reduce the use of water for refrigeration systems as much as possible, and when viable, recirculation water systems are used.

4. CONSCIOUS MATERIAL SELECTION

For packaging, we choose the best materials for the environment:

  • Glass as much as possible – with at least 35% of recycled glass –
  • Plastic only if certain pieces do not exist in other materials
  • Aluminum only with BPA-free coating

For external packaging, at APoEM we only work with companies that ensure a sustainable supply of paper and use bio-ink, from renewable raw materials and free of heavy metals.

5. XL SIZES

The sizes of our products, especially those for the face, are larger than normal, seeking savings in packaging, transportation, and reduction of the carbon footprint.

Yoga that can change your skin

If you’re one of those people who have always wanted to practice yoga but never seem to get around doing it, we believe this post will take you the extra mile.

Even if it sounds strange, practizing yoga can help you avoid breakoutsreduce wrinkles, and let out a natural glow

A challenging yoga session will free your skin of toxins, opening your pores and detoxifying your skin. When calming down, your blood flow will improve, nourishing your organs, including the skin.

Get started with facial yoga

If you want to experience the magic in real life, here’s a lifting facial yoga routine for you. 

Start by making an O shape with your mouth, where both your lips cover your teeth. 

Then, raise the corners of your mouth and smile using your cheek muscles. After this, close your eyes and roll them up to the ceiling.

With your eyes still pointing up, create a small O shape with your mouth, and smile. 

Slowly tilt your head back as you tighten your body and lift your chest. With long, deep breaths, raise your hands up and over your head. Imagine all your facial muscles aiming for the ceiling.

Once you’ve reached this position, hold tight for thirty seconds. Lower your hands and head with an exhale. Do this twice a day to relax and help your skin.

Yoga for the body

If you want to go further and exercise your whole body, here are some yoga asanas you should try: Sarvangasana (Shoulder Stand), Padmasana (Lotus Pose), Halasana (Plow Pose), Ustrasana (Camel Pose), and Shavasana (Corpse Pose). Research the correct way to do them and practice safe and healthy exercise.

Yoga can be beneficial for both your skin and your muscles. It reduces cortisol levels, increases flexibility, and helps reduce wrinkles. You have nothing to lose with this relaxing exercise, also suitable for all levels!

Detox your skin now with this routine

Ever so often, both our body and soul need to detox. Detoxifying your face and body is a great way to help your products go deeper into your skin, cleansing and starting with a fresh canvas.

Whether you’re practizing a seasonal cleanse or preparing for a special event, a detox routine can help your skin be balancedprotected, and ready to show its natural beauty.

First things first, cleanse

Everyday your skin is exposed to toxins and pollutants that clog your pores. Cleansing is a fundamental step in every skincare routine, but even more when detoxifying. 

Start with a gentle cleanser that fits your skin type. The top option on our list is the Detox Face Wash, able to remove all pollution, makeup, and excess oil. The aromatherapeutic oils included in the formula will also cleanse your soul.

Go deeper, exfoliate

The best way to remove build-up dead skin and toxins is to exfoliate. Every skin type can benefit from an eventual exfoliation, but it’ll vary how often you should be doing it. Listen to your skin and be gentle with it. 

Exfoliating not only will unclog your pores and avoid breakouts, but it’ll also allow other products to go easier into the skin. If you have dry skin, exfoliate weekly. In the case of oily skin, you can feel free to do it more often, paying attention to your skin’s needs.

The Detox Face Scrub is a rebalancing, mild peel that uses natural extracts to restore and rebalance the skin while providing moisture.

Stay hydrated

No matter your skin type or usual routine, moisturizing is a must. A moisturizer will help keep your skin balanced and protected.

Detoxify your skin from inner and outdoor pollutants with the Detox Serum. This unique elixir will recharge and deeply moisturize the skin.

Shop the full Detox line here, and purify your skin now! Find if your body really needs a detox reading here.

Clean beauty: the secrets you need to know

When talking about clean beauty, most people think of something different. Safety within cosmetics is a variable subject, and sometimes even labels aren’t to trust.

To us, clean beauty is about crafting the safest formulas with the purest ingredients, in an efficient but safe quantity.

Natural ingredients are each time more popular, but they are still mixed with toxic agents or grey substances. At APoEM, our products are 100% natural and vegan, free of silicones, sulfates, parabens, and many more harmful components.

How to stay safe

When labels can be misleading, and the ingredient list is hard to read, the best way to stay on the safe side of beauty is to stick to the brands you trust

The fastest way to enjoy clean beauty is to go natural. Nowadays, many plant-derived ingredients achieve the same efficient results as old-time chemicals. 

Do some research on the brands you like and find out about their blacklist (the ingredients they’ll never use) and their principles

What to look out for

Even when the research on harmful ingredients is far from over, it’s always better to be safe than sorry. Many substances like parabens and sulfates have tested positive to influencing your hormones, proteins, and cells, irritating your skin and taking away natural oils. 

The current safety laws often overlook these harmful substances. It is even possible to hide the components on the ingredient list by using other names, like in the case of fragrances

Additionally, these chemicals can also be harmful to the environment, as they don’t biodegrade and pollute. At APoEM, we are sustainable and do everything we can to help the world, from ingredients and production processes to the packaging and shipments. 

Stay curious and look into everything you or your family might use. We know how important it is to give your loved ones only the best, that is why APoEM was created with the love of a mother for all families out there.

Fragrances & aromatherapy: finding the safest scents

We love it when a product smells good, as scents can be a big part of our skincare routine. However, not all fragrances are equally safe, and in reality, most are harmful to your skin. 

APoEM is a natural brand, and all of our products contain 100% natural extracts and essential oils that add the benefit of aromatherapy to the different formulas.

Some fragrances could be harming your skin.

Unlike redness-prone skin or sensitive skin types, most skin types may not show any warning signs when coming in contact with fragrances. However, these harmful perfume chemicals are most likely affecting your skin even when you don’t notice it. 

Staying away from suspicious products can save your skin from dryness, allergies, and long-term reactions. At APoEm, we follow strict regulations when choosing our natural fragrances, always testing them on subjects with decision capacity and sensitive skin.

How to choose the right fragrances?

It’s difficult to know which fragrances are safe and which aren’t. Most ingredient labels only read the word “perfume” or similar and do not list all of the components. It is not required by law to specify what comes inside your fragrance, so the ingredient list may not be helpful, but a good way to stay safe is to look for brands that are 100% natural.

As we know that natural ingredients contain allergens that can be sensitizing, our products contain fragrances in really low quantities that still offer the benefit of aromatherapy but aren’t harmful. 

To give our products a whole new meaning, we decided to take our fragrances further with aromatherapy, choosing ingredients that not only smell great, but that will also enhance your mood and cleanse your soul. 

When in doubt, you can always consult our ingredient list on our web page, as well as checking whether each product is safe for pregnancy or celiacs.

Your hands matter: a hand skincare routine

Our hands are one of the body parts that we use the most. They should be given major importance when doing our skincare routine but are often overlooked.

The skin on the back of the hands is thinner than on the face, making it easier for ageing signs to show prematurely. They are often in use, washed frequently, and being exposed to the sun and other damaging agents daily.

A treat for your hands

There are a few things you can change in your daily life that will actively help keep your hands healthy. A specialized routine for your hands doesn’t have to be expensive or elaborate, as you can add them to your existing routine with ease.

A good start is to wash them every morning with the same cleaner your use in your face. If you use an anti-ageing serum, make sure to apply a few drops to the back of your hands as well.

Hydration is fundamental

Moisture is really important, at APoEM we use the Restore Hand Cream, light cream with special ingredients to protect and renew your skin.

As usual, don’t forget to protect your skin from the sun, even if it doesn’t look like you will be exposed. Wear sunscreen and cover when necessary.

Easiest apple morning muffins

We bring you the best recipe for a leisure day filled with self-love, yummy food, and skincare. Start your day with these apple oatmeal muffins! They are healthy, easy to make and also gluten-free, dairy-free, nut-free, and soy-free.

All you need to do for 12 servings is:

  • Preheat your oven to 375 degrees.
  • Combine 2 cups of old fashioned oats (GF if necessary), 1 tsp. of baking powder, a pinch of salt, and ½ tsp. of cinnamon in a bowl.
  • Add 1 cup of milk (you may use the kind you prefer), ½ cup of mashed bananas and mix.
  • Then, stir in 1 large apple, peeled, cored and diced.
  • At this point, you can put the mixture in the fridge overnight (do not preheat the oven if so) or grease a muffin tin and fill to just about the top.
  • Bake for 20-25 minutes. Store in the fridge or freeze them.

With some of these ingredients, you could also pull-off a natural face mask! Or you could simply enjoy our award-winning Replenish Glow Mask while eating your freshly-baked apple muffins and giving both your skin and body some love.

Dry skin no more!

Dry skin is one of the most delicate skin types out there. Having dry skin means taking extra care of your face and body, looking for specific products that won’t irritate your skin, and instead will make it feel and look better.

Today we want to make your life a little easier by giving you a great skincare routine to treat and improve your dry skin. Rely on our Replenish family of products, crafted with love for skin types from normal to dry with the extra need for nutrition.

Start by cleansing

On the subject of dry skin and cleansers, less is more. Keep your face clean with a soap-free cleanser made with mild ingredients. The Replenish Cleansing Balm checks these boxes and adds even more! It removes all impurities while moisturizing and protecting your skin. 

Speed up the process with a mask

Face masks are known for their almost instant results, giving your skin a lot of nutrients and concentrated ingredients that target your problems right away.

We recommend the Replenish Glow Mask to recharge your skin and recover its luminosity. Add a thin layer on your face and don’t remove it, to enjoy all of its nutrients.

Pay attention to detail

Your eye contour area is the most delicate part of your face. Take care of it with the Replenish Eye Cream. It ensures the best protection for the most demanding skin types while nourishing and purifying your skin. 

All for the body

Take care of your body once your face is done. The Replenish Body Cream is an intensive, fresh, and nourishing body cream of fast absorption. Follow it with the Replenish Body Oil, which refines, nourishes and enhances the skin like a warm caress.

With love and the right products, it gets a lot easier to enjoy your skin and say goodbye to the dryness. Let yourself go with our safe and natural products while the ingredients do all the work for you!

#StayAtHome: Dear customers, at APoEM we work with the best practices to safeguard the health and wellbeing of all our employees, due to this and the situation created by the COVID-19 emergency,

all orders received during this time

will be dispatched once a week.

You will receive a message with the tracking number once your order is shipped.

Thank you for your patience in this hard moment for all, stay safe!

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